Search engine optimization is not a new practice. Webmasters have been optimizing sites for search engines since the mid 1990's when the first search engines started to gain popularity. In the beginning Optimization was easy. All a person would have to do is submit their web address to various engines which would cue a program called a spider to "crawl" the site. The spider extracts html data like inks and word patterns and indexes them for viewing in the search engines.

As the number or sites on the world wide web grew, so did the demand for Search Engine Optimization. Loopholes and cheats started to emerge to trick the early versions of today's popular search engines . For example older versions of Yahoo and MSN displayed search results pulling data mostly from meta tags. Meta tags allowed web masters to write a description of what their site was about. However, what was placed in the tags versus what the content of the site contained where sometimes very different. In an attempt to increase search relevancy most engines developed more advanced spiders and index algorithms that would evolve into the modern web surfing atmosphere that we have today.

Unlocking the secrets of success with search engine algorithms is sometimes viewed as a magical unknown art. The only true key to them is experience. These equations change all the time as google fights to keep the web honest and full of rich content for its customers. Placerville Design has years of experience in SEO, we have experienced both success and failure throughout the years and have crafted a SEO program that will drive your sites organic search results toward the first page of google and into the view of your customers screen.